be a leading public broadcaster in the new media environment.
educate and entertain our audiences through multi-media programming;
To provide timely,
impartial coverage of local and global events and issues;
To deliver programming which
contributes to the openness and cultural diversity of Hong Kong;
To provide a platform
for free and unfettered expression of views;
To serve a broad spectrum
of audiences and cater to the needs of minority interest
Serving the Public
Development of Talent
publicly-funded and editorially independent means that we must:
||Guarantee the publicíŽs right of access
to information by serving their right to know and being enterprising
in perceiving, pursuing and presenting issues which affect the community
and the individual.
||Ensure that news and information
are not monopolised by any group, or treated as a commodity by being
crafted to present only that which is more sensational, entertaining
or least controversial.
||Ensure that news values and news
judgments alone will be the deciding factors factors when planning
programmes or covering news events.
||Maintain an editorial system
which ensures fair and balanced programming, of the highest ethical
standards, open and accountable to our audiences.
||Operate within the law, the
codes of Practice of the Broadcasting Authority and our own Producers'
|There are generally more than two sides to any
issue and IMPARTIALITY in factual programmes cannot be achieved
by a mathematical balance. DUE IMPARTIALITY however does
not require absolute neutrality on every issue of public concern or
detachment from the fundamental principles of a just and open society.
We will be failing in our duty if, in the attempt to upset no one,
to disturb no institution, we limit, in any way, the comprehensiveness,
fairness, sensitivity and open examination of issues and events.
||Seek balance through the presentation
of principal relevant viewpoints on matters of importance. If
not able to be achieved within a single programme or news bulletin,
it will be achieved within a reasonable period.
||Recognise that in a broadcasting
organization its credibility and that of its staff are inter-dependent.
All staff must ensure that they are seen to be accurate, impartial,
objective, comprehensive and balanced according to recognised standards
of professional journalism.
|As we make programmes primarily for the people
of Hong Kong, we must stay free from external influences and pressures
and serve the broader community. We must always consult our
audiences through independent surveys and audience panels and be responsive
to views gathered. Staff are encouraged to be open and straightforward
in their communication with the community and to act decently, fairly
and honestly with those who participate in programmes.
|We are committed to meeting the ever increasing
expectations of our audience. To meet demand for quality programming,
we must sustain a culture of organisational and individual competitiveness
yet strive to provide a working environment which stimulates and fosters
continuous improvement in performance. RTHK must always be open
to experiment, to new programming formats and production techniques.
Our goal is to nurture original, dynamic and entertaining approaches
to programme making always with audience satisfaction in mind.
|We must always strive to ensure that our programmes
and services are of the highest quality. News should be comprehensive
in range and depth, discussions and debates balanced, documentaries
and specialist programmes of lasting value. We aim to achieve
these goals by allowing our staff freedom to utilize their journalistic
and creative talents, whilst demanding from them the highest standards.
It is also vital to consult with and be sensitive to audiencesíŽ views
and to have a rigorous complaints procedure in place.
|RTHK encourages creativity and innovation through
providing an ideal working environment and by offering programme-makers
the opportunity to create fresh and pioneering radio, television and
new media services. We aim to recruit people of the highest
calibre, develop their experience, and help them acquire new skills
through continuous training.
DEFINITION OF NEW MEDIA
|New Media broadly defines
the fusion and inter-activity of radio and television services with
Internet on-line programming through the convergence of broadcast,
computer and telecom technologies. This digital transformation
is revolutionising how programmes are made, improving productivity
and quality, multiplying programmes and services and the means of
delivery. Local broadcasters have the opportunity to become
global players and compete for international audiences through niche
RTHK's vision, therefore,
is to re-invent itself, harness the new media technology, extend
and enhance audiencesíŽ choice.