Over HK$16 Millions Raised by “Operation Santa Claus 2016” for 23 NGOs

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There is more happiness in giving than in receiving. The annual fund-raising campaign, Operation Santa Claus (OSC), is jointly organized by Radio Television Hong Kong (RTHK) Radio 3 and South China Morning Post (SCMP). Themed as “Small Change, Big Change”, OSC 2016 showed remarkable concern of the public towards those in need over the last two months. A total raised of HK$16,002,530 was revealed at the closing ceremony in Crown Wine Cellars on 17 January by officiating guests, Wife of the Chief Executive, Regina LEUNG; Director of Broadcasting, LEUNG Ka-wing; Chief Executive Officer of South China Morning Post Publishers Ltd., Gary LIU, and representatives of donors and beneficiaries.

Director of Broadcasting, LEUNG Ka-wing and Chief Executive Officer of SCMP Publishers Ltd., Gary LIU expressed their gratitude to all donors for their generosity, as well as to those who continuously initiated creative fundraising ideas for the good cause. In addition, some outstanding supporters received awards during the ceremony. Morgan Stanley, raising HK$3.2M this year, was awarded the “Top Corporate Fundraiser” for a number of fund-raising activities, including its annual “Morgan Stanley Directors’ Choir”. The “Top School Fundraiser Award” again went to Discovery Mind as they raised about HK$120K by completing a charity walk. Delia School of Canada was awarded the “Most Creative School” for organising the “Crazy Hat and Hair Day”. An amount of over HK$70K was raised, which is one of the highest amounts among school donors. KPMG received the “Most Creative Fundraiser Award” for organising their very first signature fundraiser in Hong Kong – “KPMG Run for a Claus”, which is a city hunt where participants ran across Hong Kong to tackle GPS-triggered challenges, in the name of charity.


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「愛心聖誕大行動2016」圓滿結束
逾1,600萬善款資助23間本地慈善團體

常言道:施比受更有福。香港電台第三台及南華早報合辦的年度籌款活動 愛心聖誕大行動2016」(Operation Santa Claus 2016)以「小改變‧大不同」作號召,在過去兩個月為23間受惠慈善機構籌款,資助他們拓展更多的服務予有需要人士。大會於1月17日假Crown Wine Cellars舉辦「愛心聖誕大行動2016」閉幕禮,行政長官夫人梁唐青儀、廣播處長梁家榮與《南華早報》行政總裁劉可瑞獲邀擔任主禮嘉賓,聯同受惠機構及企業代表揭曉本年度所籌得的善款共港幣16,002,530元,並頒發獎項嘉許優秀籌款團體及支持機構。

活動上,廣播處長梁家榮及《南華早報》行政總裁劉可瑞讚揚支持機構及團體在過去多年花盡心思構思別出心裁的方式籌款,並感謝他們「為善最樂」的慷慨精神。現場更頒發多個獎項予多個優秀團體,以表揚他們多月來的努力和卓越構思。「企業最高籌款大獎」由摩根士丹利(Morgan Stanley)奪得,共籌得港幣320萬元;弘志(Discovery Mind)舉辦步行籌款活動,籌得約港幣12萬元,再度獲得「學校最高籌款大獎」;而地利亞加拿大學校 (Delia School of Canada)則憑藉便服日「Crazy Hat and Hair Day」,獲得「最具創意學校籌款活動大獎」,籌得逾港幣7萬元。此外,畢馬威會計師事務所(KPMG)憑藉其首次舉辦的籌款活動「KPMG Run for a Claus」,成為「最具創意團體籌款活動大獎」得主。