Events 活動內容
“Operation Santa Claus 2017” Marks the 30th Year
Themed as “Changing Lives for Good”
Highlights 精華片段 Changing Lives for Good 有愛"變"最好 Gin Lee's Message 李幸倪的慈善呼籲

Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) and South China Morning Post (SCMP), has raised over HK$260 million and benefited more than 250 different charities in the past 29 years. A launch ceremony for “Operation Santa Claus 2017”, themed as “Changing Lives for Good”, was held on 13 November at Hong Kong Maritime Museum to celebrate its 30th anniversary. 14 good causes that will benefit from this year’s community-wide charity event were also introduced.

In conjunction with the pearl anniversary of OSC, the stage is decorated in the theme of ocean. Honorary Patron, Chief Secretary for Administration Matthew CHEUNG Kin-chung was invited to be the guest of honour for “Operation Santa Claus 2017” Launch Ceremony. Besides Matthew CHEUNG Kin-chung, other officiating guests, including Director of Broadcasting LEUNG Ka-wing, Chief Executive Officer of SCMP Gary LIU, OSC 2017 Ambassador Gin LEE, and Museum Director of Hong Kong Maritime Museum Richard WESLEY, jointly kicked off the campaign by lighting up the big pearl that symbolises bliss, putting forward the message of “It is more blessed to give than to receive”. This marked the beginning of a series of fundraising events that will be held throughout November and December. The Ceremony also featured several performances by “Hong Kong Super Skippers”, DJ JUNK!, as well as “Giving Voices” which is a choir formed by major OSC corporate donors.

Opening Ceremony Highlights 揭幕禮精華片段
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Full programme 全個節目
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「愛心聖誕大行動2017」珍珠禧善舉今揭幕
張建宗籲各界慷慨解囊惠及弱勢

香港電台第三台及南華早報合辦的年度慈善籌款活動「愛心聖誕大行動」多年來致力推動各界參與善舉,今年以「有愛『變』最好」作號召,於11月13日假香港海事博物館揭幕,並慶祝活動三十周年誌慶。此外,大會同日亦公佈今年獲選的14間受惠機構名單。

今年,大會以海洋為佈置主題,以配合活動珍珠禧慶典。政務司司長張建宗應邀擔任活動主禮嘉賓,並聯同其他嘉賓,包括:廣播處長梁家榮、《南華早報》行政總裁劉可瑞、「愛心聖誕大行動2017」大使李幸倪(Gin LEE)及香港海事博物館總監韋持力Richard WESLEY一起為活動主持揭幕儀式,點亮象徵幸福的珍珠,寓意大會繼續宣揚「施比受更為有福」的理念。亮燈儀式亦意味著由商界機構及學校自行發動的連串籌款項目將於未來兩個月陸續展開。此外,大會請來「香港花式跳繩會」(Hong Kong Super Skippers)、唱片騎師JUNK!,以及一個由企業捐款者組成的合唱團「Giving Voices 」於即席表演,為活動增添色彩。

「愛心聖誕大行動」自1988年舉行,乃於本港舉辦多年,深受歡迎的善舉,目的為推動社會各界參與行善,扶助貧困及弱勢人士,讓愛溫暖他們的心。